The 46th Special Seminar of School of Engineering “AI Applications in Service Experience”

Prof. Mohamed Zaki Deputy Director, Cambridge Service Alliance Professor, Institute for Manufacturing, Department of Engineering, University of Cambridge iIn the rapidly evolving landscape of AI, firms often face significant challenges in implementing and maintaining AI-driven solutions, particularly in areas like sales, marketing, and customer support. In the digital era, the demand for exceptional customer experiences is growing, and organisations need to respond accordingly.
This session will provide insights into how firms can effectively apply AI in various service experience applications: Enhanced customer experience measurement: Discover methods to connect and analyse diverse customer experience data, identifying pain points and potential churn, leading to improved service delivery.
Optimised marketing content: Understand how to utilise AI to create more compelling marketing content, fostering better customer engagement.
Personalised customer experiences: Learn how AI can be a game-changer in designing personalised experiences that boost growth and competitiveness.
Sales optimization: Learn how AI agents and LLMs can help customer service agents manage sales enquiries and increase profits.

School of Engineering, Institute of Science Tokyo

• The 46th Special Seminar of School of Engineering “AI Applications in Service Experience” Flyer(PDF)