Science Tokyo brand
Advancing science and human wellbeing
We find our purpose through the advancement of science and human wellbeing.
Progress requires a convergence of knowledge and technology that bridges organizations, academic disciplines, and fields of research.
We celebrate individuality to foster a rich culture of learning and creation, seeking to constantly reinvent ourselves in order to bring change for a better future.
As pioneers opening new worlds of exploration, we expand the possibilities of science and create value for and with society.
The thought behind the Science Tokyo Brand
With the Science Tokyo's philosophy of scientific advancement and human wellbeing, we will unite the traditional strengths of Tokyo Medical and Dental University and Tokyo Institute of Technology with the humanities, social sciences, and other fields, and work together with society to create a bright, vibrant future.
Decision process
Since the Science Tokyo Brand Action project began in October 2023, over 6,000 university members and stakeholders have contributed to the desired direction and identity of Science Tokyo. With so many people, backgrounds, and perspectives coming together, clashes in opinion have been inevitable. After many careful rounds of discussion that all pursued the same goal — the creation of a new university unlike any other by combining the traditions and innovations of the two universities — a philosophy and logo that encapsulate the community’s views and passions were born.
At the start of the project at Tokyo Medical and Dental University’s Ochanomizu Festival and the Tokyo Tech Festival in October 2023, visitors voted on their image of the new university. Many chose the adjectives “steady and rational” to describe Science Tokyo students, but others also opted for “daring and passionate.” These early opinions foreshadowed the challenges that lay ahead when creating a new philosophy for the university.
In subsequent workshops, participants consolidated Science Tokyo’s intended aims and values, and agreed on “scientific advancement” and “human wellbeing” as paramount pillars of the new university.
The Science Tokyo logo and brand color were created to symbolize the university’s desired direction and the ideas that its community members value. The brand color, Science Blue, and the Science Tokyo seal, were born thanks to opinions collected from over 400 individuals who participated in a branding survey.
The Science Tokyo's philosophy and the logo are packed with the hopes and aspirations of many unique individuals. These verbal and visual elements, which draw on both the cherished traditions and forward-thinking spirit of the two partnering universities, aim to provide the world with a tangible glimpse into Science Tokyo.
Video
Watch the birth of a new university in this short video.