Philosophy, logo of Institute of Science Tokyo revealed

Tokyo Medical and Dental University (TMDU) and Tokyo Institute of Technology (Tokyo Tech) will merge on October 1, 2024, to form Institute of Science Tokyo.

After months of continuous community efforts to create a new identity and brand for Institute of Science Tokyo, the philosophy, logo, and other verbal and visual elements that symbolize the new university have been revealed.

Philosophy of Institute of Science Tokyo

Institute of Science Tokyo’s philosophy is expressed through its mission, core values, statement, and tagline.

Mission

Advancing science and human wellbeing to create value for and with society.

Core values

• Explore and freely integrate knowledge and technology, without constraint of preconceptions.
• Celebrate individuality to foster a rich culture of creation.
• Continuously challenge existing assumptions and approaches to enable bold reinvention.

Statement

We find our purpose through the advancement of science and human wellbeing.

Progress requires a convergence of knowledge and technology that bridges organizations, academic disciplines, and fields of research.

We celebrate individuality to foster a rich culture of learning and creation, seeking to constantly reinvent ourselves in order to bring change for a better future.

As pioneers opening new worlds of exploration, we expand the possibilities of science and create value for and with society.

Tagline

Advancing science and human wellbeing

Abbreviated name of university

Japanese: Kagaku-dai
English: Science Tokyo

The abbreviated name of the university, Science Tokyo, reflects a cordial community that welcomes new ideas and people. It immediately identifies our commitment to science and indicates the university’s geographical location, a hub where new science is pioneered and shared with the world.

Science Tokyo logo

The Science Tokyo logo is the primary graphic symbol of the university. It always includes a combination of the Science Tokyo seal, i.e. the “Science S,” and the logotype “Institute of SCIENCE TOKYO.”

Science Tokyo seal: Science S

The “Science S” is the seal of Institute of Science Tokyo. The two arches at the top and bottom represent our philosophy of scientific advancement and human wellbeing, as well as the heritage of the two historic universities joining forces. The arch in the center firmly connects the two. Together, these components form a single fluid stroke flowing dynamically from bottom left to top right. This continuous flux expresses the spirit of inquiry that allows us to integrate knowledge and technology, and our desire to co-create together with society.

Logotype

The logotype “Institute of SCIENCE TOKYO” uses a clear, legible font to ensure a polished, professional design. It emphasizes our geographical location and desire to spearhead the advancement of science. The same English logotype will be used at home and abroad to enhance and accelerate recognition globally.

The guidelines for the use of the Science Tokyo logo, seal, and logotype are being prepared while considering ease of use for stakeholders. The release of these guidelines is being planned for the opening of Institute of Science Tokyo.

Brand color

Brand color: Science Blue

Science Blue embodies Science Tokyo’s aspiration to explore and advance science. It reflects the spirit of inquiry that allows us to integrate knowledge and technology, the hope that stems from an existence and wellbeing that are uniquely human, and the rich culture of creation nurtured through respect for the individuality and thoughts of each person.

Community effort to create Science Tokyo identity and brand

Since the Institute of Science Tokyo Brand Action! project began, over 6,000 university members and stakeholders have contributed to the desired direction and identity of Science Tokyo. With so many people, backgrounds, and perspectives coming together, clashes in opinion have been inevitable. After many careful rounds of discussion that all pursued the same goal — the creation of a new university unlike any other — a philosophy and logo that encapsulate the community’s views and passions were born.

At the start of the project at Tokyo Medical and Dental University’s Ochanomizu Festival and the Tokyo Tech Festival in October 2023, visitors voted on their image of the new university. Many chose the adjectives “steady and rational” to describe Science Tokyo students, but others also opted for “daring and passionate.” These early opinions foreshadowed the challenges that lay ahead when creating a new philosophy for the university.

In subsequent workshops, participants consolidated Science Tokyo’s intended aims and values, and agreed on “scientific advancement” and “human wellbeing” as paramount pillars of the new university.

The Science Tokyo logo and brand color were created to symbolize the university’s desired direction and the ideas that its community members value. The brand color, Science Blue, and the Science Tokyo seal, were born thanks to opinions collected from over 400 individuals who participated in a branding survey.

The new university’s philosophy and the Science Tokyo logo are packed with the hopes and aspirations of many unique individuals. These verbal and visual elements, which draw on both the cherished traditions and forward-thinking spirit of the two partnering universities, aim to provide the world with a tangible glimpse into the soon-to-be-born Institute of Science Tokyo.

Voting board displaying public opinions on Institute of Science Tokyo

Festival visitors casting their votes

Use of Science Tokyo logo

Institute of Science Tokyo has applied for trademark registration of the Science Tokyo logo and its components with the Japan Patent Office. Unauthorized use of the Science Tokyo logo is an infringement of trademark rights. If you would like an application form for the use of the logo, or if you have any questions regarding its use, please contact the Institute of Science Tokyo branding team.

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